Analisis Strategi Pemasaran Produk Perumahan Menggunakan Fishbone
نویسندگان
چکیده
Networking and modulary sesion dengan kemajuan teknologi telah menghasilkan perubahan signifikan dalam cara pengelolahan sistem pemasaran dan administrasi memberikan layanan mereka sehingga straregi memafaatkan media sosial situs web, meskipun adanya strategi online, direct selling atau ofline perusahaan marketing tidak dapat dihilangkan. Metode kualitatif digunakan penelitian ini untuk mengetahui PT. X menganalisis penyebab turunnya ditinjau menggunakan fishbone. Hasil analisis diagram fishbone menunjukan bahwa faktor man power kurangnya pelatihan karyawan, method SOP penjulan, kreatifitas karyawan penggunaan metode pemasaran, manchine dukungan sarana pembuatan iklan serta pendukung yang menjadi permasalahan penurunan jumlah terkontrol secara sistematis.
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ژورنال
عنوان ژورنال: Jurnal Manajemen dan Inovasi
سال: 2022
ISSN: ['2685-4716', '2746-282X']
DOI: https://doi.org/10.15642/manova.v5i1.746